Seattle’s horse left the barn in 1997 when Boeing acquired its sickly competitor McDonnell Douglas. Little did anyone suspect that a company on life support could hijack the culture of its acquiring giant and precipitate a corporate tailspin that would drive the company into financial bailout territory.
The public could be forgiven for believing Boeing’s problem is the 737 MAX safety issue compounded by the Covid-19 crisis. The truth is more complex and the problems, including those related to the 737 MAX, derive from a cultural change that began with the McDonnell Douglas merger.
